Study Finds 58 Percent of Indians Prefer "Nutrition" More than "Taste" in Snacks, Exceeding the Global Average
May 29, 2025
Mumbai (Maharashtra) [India], May 29: A global study commissioned by Wonderful Pistachios, the world's largest grower and processor of California Pistachios, has revealed a significant shift in India's snacking culture that emphasizes that Indian consumers are seeking nutritious snacks as part of a healthy diet. The study, conducted across 10 countries with more than 12,400 respondents, found that 58% of urban Indian consumers now prioritise nutrition more than taste when it comes to purchasing snacks--above the global average of 52%. This growing inclination is especially prominent in cities like Delhi and Ahmedabad, where more than 60% of consumers base their food decisions on nutritional value.
Read More ..
