From Poetry to Global Branding: New Accolades for the Trailblazer Prasoon Joshi
Aug 13, 2025
Mumbai (Maharashtra) [India], August 13: In a remarkable confluence of recognition, celebrated poet, lyricist, screenwriter, and advertising luminary Prasoon Joshi has been honoured with the Mahakavi Neeraj Samman 2025 for his outstanding contribution to Indian literature and cinema, even as the International Advertising Association (IAA) inducts him into its prestigious Hall of Fame. These accolades arrive at a time when two of Joshi's landmark works--the much-loved Bhaag Milkha Bhaag and the theatrical spectacle Rajadhiraaj: Love Life Leela (Season 2)--are once again captivating audiences.
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