Business

BLUER's Product-First Philosophy Is Shaping the Future of Contemporary Indian Fashion

Mumbai (Maharashtra) [India], August 3: Some brands begin with a business plan. BLUER began with a product. In 2022, the homegrown fashion brand was founded after identifying a clear gap in the Indian fashion market: finding denim that balanced quality, design and accessibility was not easy. What began as an attempt to address that challenge soon became the foundation for a larger fashion brand. Starting from home with a single computer and drawing on years of experience within the garment business, BLUER began its journey without prior direct-to-consumer experience. From its initial focus on denim, the brand has since evolved into a contemporary womenswear label.

Aug 03, 2026
BLUER: Shaping the Future of Contemporary Indian Fashion
World of Hyatt members can earn 2X points on eligible food & beverage spend at participating Hyatt hotels and resorts across the region

Hyatt Invites Diners to Savour Everyday Dining Moments Made With Love and Served With Rewards

Aug 03, 2026

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Mr Rajendra Kumar Setia, MD & CEO, SK Finance Limited

SK Finance Reports Strong Q1 FY27 Performance, Sustains Growth Momentum

Aug 03, 2026

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ACE Software Posts Earnings Turnaround; Standalone Profit Before Tax Up 43% YoY

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Aug 03, 2026

Ahmedabad (Gujarat) [India], August 3: Ace Software Exports Limited (BSE: 531525) continued its profitable growth trajectory during Q1 FY2026-27, reporting sustained revenue expansion, a return to consolidated profitability and a 42.7% year-on-year increase in Standalone...

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Why Nisschal Zaveri Believes the Future of Ghazals Lies in Authenticity, Not Reinvention

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BLUER: Shaping the Future of Contemporary Indian Fashion

BLUER's Product-First Philosophy Is Shaping the Future of Contemporary Indian Fashion

Aug 03, 2026

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BLUER: Shaping the Future of Contemporary Indian Fashion

BLUER's Product-First Philosophy Is Shaping the Future of Contemporary Indian Fashion

Aug 03, 2026

An evocative evening of poetry, performance and intellectual dialogue explored women, memory, autonomy and the making of the inner self

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World of Hyatt members can earn 2X points on eligible food & beverage spend at participating Hyatt hotels and resorts across the region

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Centre all set to introduce FCRA Bill 2026 in Parliament, BJP leaders react

Aug 03, 2026

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